SM Home Answers the Season: The Smart Summer Home Masterclass Brings Expert Tips on Cooling Down, Saving Energy, and Living Better This Summer
22 April 2026 MANILA, PHILIPPINES — As temperatures climb and electricity bills follow suit, Filipino families are navigating a summer
unlike any other—one marked not just by heat, but by a national conversation about energy consumption, household costs, and what it truly
means to live well at home. SM Home, the country’s most trusted home destination, is meeting that moment head-on.
SM Home today gathers experts, community, and content for the second installment of its SM Home Masterclass series: The Smart Summer Home—a timely, expert-led event
equipping Filipino homeowners with practical, actionable strategies for cooling their
spaces, reducing energy and gas consumption, and building more sustainable daily habits at home. The Masterclass is held today at SM Home Aura—one of the first branches to have been renewed into SM Home’s new look and feel. For guests in attendance, stepping into the space is itself part of the experience: a first, intimate glimpse of the new SM Home aesthetic, and a preview of what awaits at the brand’s upcoming flagship relaunch at SM Makati. “We see what our customers are dealing with this summer,” said Christopher S. Ang,
Vice-President for Marketing at SM Home. “The heat is real. The energy crisis is real. The
pressure on household budgets is real. On top of selling the products to help Filipino
households—we wanted to show up with answers. The Smart Summer Home Masterclass
is SM Home saying: we hear you, and here’s how we can help.”
MEET THE EXPERTS
The Masterclass features two distinguished voices across home design and lifestyle: IDr
Raiza Poquiz (@studioraizapoquiz), a Manila-based interior designer known for creating
liveable, personality-driven spaces guided by the philosophy of choosing well rather than
often; Rachel Kelly Davis, known to her community as @haven_hnl, a lifestyle creator
celebrated for her thoughtful, beautifully functional approach to home spaces.
Together, they walk attendees through three essential pillars of a smarter summer home:
how to naturally and effectively cool your living spaces; how to meaningfully reduce
electricity and gas consumption without sacrificing comfort; and how to make more
sustainable choices in the everyday rhythms of home life. Honest, expert advice—not just
inspiration, but actionable instruction.
Alongside the event, SM Home today launches an online content series, with the addition of Geri Lamata of @babasbites, a beloved food personality whose kitchen-forward perspective brings the Smart Summer Home conversation into one of the most lived-in rooms of any Filipino household. The online content series featuring all three experts—brings the Smart Summer Home conversation beyond the venue and directly into the feeds of Filipino households nationwide. The digital series extends
each expert’s insights into content across SM Home’s social channels, ensuring that the
Masterclass’s practical wisdom reaches not just those in the room, but the entire SM Home community. This conversation is for everyone.
ATTUNED TO THE TIMES
The Smart Summer Home Masterclass is not a coincidence in the calendar. It is a deliberate response to where Filipino households are right now. With the national energy situation placing unprecedented pressure on homes across the country, SM Home has made it a priority to align its platforms—its stores, its communities, its content—with the genuine needs of its customers. SM Home’s stores are stocked with a carefully curated range of energy-efficient appliances, smart ventilation and cooling solutions, sustainable home essentials, and products designed to help households do more with less. The Masterclass gives customers the knowledge to make those choices well—and to understand that a smarter home is not just a more comfortable
home, but a more resilient one.
This is SM Home’s brand philosophy in action: For All Things Home. Not a tagline, but a
commitment—to being present for every season of home life, including the challenging ones.
THE SM HOME MASTERCLASS SERIES
The SM Home Masterclass is the brand’s ongoing platform for home expertise—a series that brings together credible voices, real knowledge, and the SM Home community in intimate, hands-on sessions. Launched earlier this year with the inaugural Best Sleep 101 event at SM Megamall, the Masterclass has quickly established itself as much-anticipated touchpoints in SM Home’s calendar. Each Masterclass is designed not as a product showcase, but as a genuine learning experience—one that sends attendees home with ideas they can act on immediately and confidence in the home decisions they make every day. Content from each session is also developed for SM Home’s digital channels, extending the reach of these conversations to the wider SM Home community nationwide.
