Women Who Make Home
Eight women. Eight homes. One truth.
Behind every house that truly feels like home, there is usually a woman who made it that way. Not because she had to. Because she chose to.
This Women's Month, we asked eight women — SM Home’s “Makers” who bring our brand to life online, and the experts who led our first-ever SM Home Masterclass — one simple question: What does homemaking mean to you?
Their answers were not simple at all.
They came from nurses and interior designers, from mothers and entrepreneurs, from women who grew up watching their mothers tend to a garden and women who are still figuring out what their own spaces should feel like. They spoke about love and function, about beauty and mess, about the quiet rebellion of choosing to pour yourself into the place where your family lives. None of them said the same thing. And that, we think, is the whole point.
HOME IS WHERE EVERYONE CAN BREATHE
For Geri Camahort-Lamata (@geri.lamata), homemaking is a constant, loving preoccupation.
"Home for me is where everyone feels like they can breathe. Cozy, welcoming, never too loud — that's the vibe I always go back to. I think about my home constantly — what it needs, what everyone needs — and somehow that never gets old for me."
— Geri Camahort-Lamata
It's the kind of devotion that doesn't clock out. "Behind all of it is love," she says. "And that never stops either."
THE QUIET POWER OF A WELL-RUN HOME
Rachel Kelly Davis (@haven_hnl) believes that a thoughtfully kept home is not just a domestic achievement — it is a form of leadership.
"A well-kept home creates calm, order, and beauty in the middle of busy lives. It's not about perfection — it's about stewardship. When a home runs thoughtfully, it becomes a place where people can rest, think clearly, and feel cared for."
— Rachel Kelly Davis
In a culture that often measures women's ambitions by titles and bottom lines, Rachel offers a different frame: "Homemaking is often misunderstood as small work — but it involves real leadership, stewardship, and care. Choosing to create a stable, thoughtful home isn't a step backward. It's another meaningful way a woman can shape the lives around her."
SYSTEMS THAT ACTUALLY WORK
Ging Santos (@gingdsantos), spatial designer turned homemaker, brings both professional rigor and personal warmth to her space.
"Keeping a home is my ultimate love language. My style is lived-in warmth meets real-life function. Homemaking, to me, is about building systems that actually work — and evolve as my kids grow."
— Ging Santos
For Ging, a beautiful home and a functional home are not in conflict. They are, in fact, the same goal.
CALM IN THE MIDDLE OF CHAOS
Patricia Contreras-Uichico (@patricia.uichico) is a nurse, a homeschooling mom, and someone who has learned to make peace with the creative disorder that comes with raising a curious toddler.
"I don't believe in a perfect home. What matters is that it's functional, comfortable, and filled with safety and love. A home isn't just about how it looks. It's about how it feels for the people who live in it."
— Patricia Contreras-Uichico
Her home is a classroom, a craft studio, and a refuge — all at once.
MAXIMALISM, MEMORY, AND THE TABLE WE GATHER AROUND
Sanj Licaros (@the_daily_butlery) has been dreaming of home since she was a little girl. Her vision was shaped by her parents' garden in Davao, the warmth of homes that welcomed her in, and a husband who loves to cook.
"My style leans toward maximalism — antiques alongside modern pieces, furnishings inherited from our parents mixed with things we've collected and loved over time. It is a good time to be a woman. I feel empowered to make an impact through the things I love — and home is where that begins."
— Sanj Licaros
DESIGN THAT FEELS LIKE YOU
Interior designer IDr Raiza Poquiz (@studioraizapoquiz) brings a professional eye and a personal philosophy to the spaces she keeps.
"Less about things looking perfect, more about how a home makes you feel when you're in it. Spaces that feel intentional — where what's around you reflects your memories, your experiences, your personality."
— IDr Raiza Poquiz
For Raiza, being a woman and a homemaker today is an act of intention, not convention. "It's less about traditional roles and more about choosing what matters to you."
NO FUSS, NO DRAMA — JUST HOME
Dr. Agnes Remulla, ENT and Sleep Specialist, runs a busy medical practice and teaches at UP PGH. She also quietly, honestly, makes a home.
"Home, for me, is where my family always wants to come back to. Comfy, uncomplicated, practical. White plates. No fuss, no drama."
— Dr. Agnes Remulla
She offers one of the most candid observations of all: "Part of me quietly rebels against the idea that a woman must be just a homemaker. There are so many versions of a happy, fulfilled woman." And then: "For me, right now, home is one of them. And that's where my heart is."
ROMANTICIZE YOUR LIFE
Christine Dychiao (@christinedychiao) learned what so many of us did during the pandemic: that home is not background. It is the whole thing.
"When the outside world felt so uncertain, it was our spaces that cocooned us, steadied us, did wonders for our sense of security and peace of mind."
— Christine Dychiao
Her call to action is both practical and poetic: "Romanticize your life — start your day with intention, brew your coffee, use the pretty cups, light the candles, buy yourself flowers. Elevate the everyday. Because a home that rejuvenates you isn't a luxury. It's a necessity."
Eight women. Eight homes. Eight different answers to the same question.
And yet beneath all of them, the same quiet conviction: that a home is not just a place. It is something you make, with intention and care, for the people you love — and for yourself. This Women's Month, SM Home celebrates every woman who does exactly that — in all the different, beautiful ways she does it.
For All Things Home. For All Kinds of Her.

